El Camino High School's Digital Media Pathway is a series of career technical education (CTE) classes that focus on digital media arts. The program features graphic design (marketing and advertising through images that have been digitally produced and enhanced), and web design (production of online content aimed at selling or promoting products or services).

The sequence of courses forms what's called a "pathway" which, when completed, shows you how to become a freelance designer capable of starting your own business or working at a professional design agency. Either way, it has the potential to start you on a very successful and lucrative career.

Grading Policy

Each assignment has clear expectations and a defined due date. If the student does not turn in the assignment by that date, the highest possible grade that you could get on that assignment goes down one letter grade each business day. If a student has excused absences for days that we worked on the project in class, they have that many days to make up the assignment with no penalty.

For example: If something is due on a Thursday and you turn it in on a Monday, the best you can get on it is a "C" because it is two business days late (weekends don't count).

If you are missing an assignment and believe that you already completed it, it is your responsibility to contact me via email ([email protected]) to get that fixed.

Google classroom is a useful tool for organizing your classes, viewing your assignments, interacting with each other and the teacher and turning in your work digitally. The district gives you unlimited space on their Google Drive but that goes away after your senior year. At that time, you'll need to find a way to migrate your information to your own Google Drive if you want to keep it.

This is the process for working with Google Classroom:

  1. Make sure you're logged in to your school Google Drive.
  2. Click on the green Google Classroom to the left or click here
  3. Sign in, using your school email (your student ID plus "@oside.us")
  4. Your password is your eight-digit birthdate (for example, January 1st, 2022 would be 01012022)
  5. Sign up for classes using the codes I give you in class.
  6. Use this portal to view, complete and turn in assignments

Success tip: go to your student calendar (while logged in as a student) by clicking here and you'll see all your due dates for all your Classroom classes!

Note: If you don't plan on checking your district email ([email protected]), you should set it up so those emails forward to your personal account.

If your password is not working and you'd like me to reset it, please click on the button to the right and fill out the form. I'll get notified and I'll reset it to a default that you can then change. If it's not reset in 24 hours, send me a reminder email.

Schedule for Graphic Design:

(year-to-date schedule here, district schedule here, bell schedule here, goal for the day here)

Portfolio: addresses here, form to submit your address here.

Links to your files: 2nd, 4th, 6th

Short for the week: Adult Hair

4/15: Take a look at t-shirt designs and evaluate. Click on the link that corresponds with your class: 2, 4, 6. Intro final assignment, which is a marketing packet for your own business. First up? Come up with a name. This is a name you're going to be using for the rest of the year, so come up with something you'll be proud of! Look at presentation template, start with sketch of your logo, start piecing together information. Find Google Slides theme you can use.

4/16: Work on presentation, tutorial on keeping things brief and effects on images. Don't use to many effects, these distract from the main point.

4/17: Come up with services you provide. You should have small images that relate to the services you provide.

4/18: If done with your presentation, you can hand it in early and start working on the next step. Tutorial on creating background images/textures. Done with presentation, due by end of day.

4/19: Blog check, #27-29 done

Need to do:

- checklist for portfolio navigation on board
- will be checking portfolio, for grade, based on this schedule (the "master plan"

5/13: portfolio due
5/28 and 5/30: Mock interviews


Schedule for Web Design:

(year-to-date schedule here, district schedule here, bell schedule here, goal for the day here)

Portfolio: addresses here, form to submit your address here.

Links to your files: 3rd, 5th

Short for the week: Adult Hair

4/15: Talk about Instagram Posts... most not good. Look at 3rd and 5th. Redo for better score (if it's not good enough to post, it's not good enough to grade), but pay attention to expectations. Everyone should have theme uploaded and be customizing it. Practice for Board of Education presentation (where's your information, period 5??), create goals for this week. Talk about video for national board.

4/16: Look at best IG posts. What makes them similar? Practice NB video, film it. Tutorials on Elementor as needed

4/17: Check in on toolkits. This is free money, folks. If you don't do it, I'll finish up your work and keep the money! ;)

4/18: Re-film NB video, if needed. Tutorials on Elementor as needed

4/19: HTML page done (we forgot to put this one in) for grade. Check your customer's site, should have template installed and three pages done. Goal review, in person, for grade.

Need to do:

- revisit website creation blog entry
- portfolio checks as per this schedule ("what we need to show them")
- People that are doing the Board of Education presentation need to start creating the slides

5/13: portfolio due
5/28 and 5/30: Mock interviews


Schedule for Oceanside Historical Society:

(year-to-date schedule here, district schedule here, bell schedule here, goal for each meeting here)

Links to your files: Historical Society

4/16: Didn't get postcards from everyone. This is our first assignment so it's important that we come out swinging. Postcards are good but most are very plain. Need to create something that is a keepsake, something that people will want to purchase to commemorate the visit. Tutorial on postcard. Tutorial on logo.

4/18: Continue working on postcard and logo, take a look at Illustrator template for your wall. Start creating that.


Revise your work:

In an actual studio, your work is not final until the customer is satisfied with its quality. When I grade items, my thinking is the same: if you produce work that is below the quality that I feel you're capable of, you have a chance to revise it and resubmit. Though the resubmitted work won't be worth the full amount of the original assignment, it will increase your grade significantly.

If you received a four, this is superior work. No need for revision. You've shown you understand the concept we're practicing and have even put some extra effort into making it perfect. You should be proud to show this off.

If you received a three, this work is adequate. You completed the assignment and though you didn't put obvious, extra effort into it, the finished product is "good".

If you received a two, this work is not as good as I know you're capable of. You may have misunderstood the assignment, chosen not to complete it, or rushed through it. The finished product is not something I would feel comfortable showing to others.

If you received a one, you have the option to re-do the assignment, incorporating my suggestions, one time. Though the resubmitted work will not get a perfect score (that would be unfair to those that turned it in on time), it will be rescored and the higher score will be put in the gradebook.

If you received a zero, you either didn't hand the assignment in or it was so far off the mark that it didn't function (in the case of a website) or it makes absolutely no sense (in the case of a print design). This is a complete do-over. Return to the instructions and re-do the assignment for a better score.

Web Design score weighting:

Graphic Design score weighting: