After doing some more research, I decided to add on to my previous post by mentioning some more items that are shaping up to be popular trends in web design for the coming year. All of the listed items are driving increased traffic and sales to sites both big and small:
Bringing in Big Background Videos
Move over single page websites that feature big beautiful images, and hello background videos. This new trend is making waves, and it isn’t hard to see why! Imagine a beautiful video playing on your site that fills up the entire screen, providing your audience with an inside look and peak into your company or business. When done right big background videos can make your website stand out from others, and provide an in-depth user experience were customers and readers feel connected to you and your brand in a way never before possible.
The Use of Endless Scrolling
Scrolling through a website is faster and easier than having to click through links to access various information. They are not the content-cluttered long scrolling pages of the past, either. New design techniques allow the content to be impeccably organized and formatted in a way that’s super easy to read and digest. Long scrolling site can change layout and design as you’re scrolling, which makes it easy to forget that you’re actually scrolling through quite a bit of information.
Employing Simple Color Schemes
2014 will see a lot more websites using only one or two colors instead of the eye-popping graphics and animation of the past. A new trend is to use one bright and clean background color, like red, orange or teal, and to include images or black or white text over it. The effect is super minimalist and user-friendly.
Do any of these seem like things you think you could use on your site? Give me a call or shoot me an email and I'll take a look at your site. It's a no-cost, no-obligation proposal, so don't wait!
